Instagram: The most underutilized platform for writers

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Text message bubbles and phone in a graffiti style
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Two years ago, I quit my job at a Fortune 100 company to pursue my passion as a nutritionist. I went back to school to do a master's degree and very quickly went from being a financially stable, got-my-life-together 24-year-old to just another directionless, penniless millennial.

I now earn $10,000+ a month as a full-time freelance writer because of Instagram (no, I’m not Instagram famous). I used Instagram to market myself to work with some of the biggest brands in the health and fitness industry, and here’s how.

It all started with a lil vanity.

I’ll be totally transparent: This…


It’s not all expensive shakes and supplements

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Many people make assumptions about healthy eating. “It tastes boring”, “it’s too much work”, “it’s too expensive”… you name it. But the reality is: it’s easier to succeed with healthy eating than you might think, and it’s worth it. When you eat a healthy diet, you live a healthier and happier life.

As a nutritionist who has worked in socioeconomically struggling areas, I have experienced first-hand the impact of food deserts and financial barriers to healthy eating. It’s partly why I hate the narrative that you need to consume expensive 15-ingredient shakes, go grain-free gluten-free dairy-free, or shop at WholeFoods…


Should you go gluten free?

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18 million Americans suffer from gluten sensitivity while 3 million suffer from celiac disease. Unfortunately, this figure is likely redundant, as an estimated 97 percent of celiac sufferers are undiagnosed and unaware of their condition.

So is gluten inherently bad for you? That depends. 63 percent of Americans are under the impression that a gluten free diet would benefit their mental or physical health; and for those with gluten sensitivities or allergies, that is true. For those without gluten intolerances, the jury is still out.

Should you go gluten free?

Gluten free diets increased in popularity over the last 10 years, with dieters attributing their…


WRITING

Writing coaches are the new get-rich-quick-scheme

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Let’s be real — coaching courses are the new get-rich-quick-scheme. I’m not necessarily against them. I’m a writer, not a business coach. I think there is a big difference.

Since the beginning of 2018, I’ve been working as a full-time freelance health writer. I recently wrote an article about how I used Instagram captions to make $10K a month as a writer.

I was inundated with messages for the breakdown of my income because $10K a month for a writer sounds pretty sweet.

Many of the messages asked — or more often than not, assumed — that I was making…


The answer: hormones

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Half of the US adult population are on a diet at any given time — the majority of whom are women. 91% of women are unhappy with their bodies and have attempted to control their weight through dieting. But it’s estimated that 95% of diets fail, which is probably why 66.9% of the adult female population is overweight or obese. Why do women in particular struggle with body image and body weight? Why does weight loss seem like such a feat — especially for women?

I, like many women, have struggled with my weight and body image. As a full…


The only new year’s resolution you need

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How are you feeling right now? Anxious, stressed, happy, elated, peaceful? Do you even know how you are feeling? Most of us are so disconnected to how we are feeling: our minds are racing, but we’re disconnected from our body — like headless chickens, running, rushing, stressing.

How often do we take a moment to just breathe? You know, stop what you’re doing, relax your jaw, your frown, your shoulders and just breathe? Being able to ground yourself and destress in any given moment is essential. …


“Simplicity is the sign of greatness” — Steve Jobs

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Woman sitting on balcony
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Within a few seconds of reading an article or blog post, I have already made a decision about the quality of the work. No, I’m not an intuitive writing genius. But I am a full-time freelance writer and SEO expert who spends her life reading and writing content online, so you could say I’ve developed a knack.

These are the three most effective, yet profoundly simple, writing tips that I have used, and I believe they are responsible for my success as a content writer. And you’ll be happy to hear that simple is the keyword. …


Sleep well, function better

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Sleep. The magic word. If you’re a sound sleeper, it might not be your magic word, but for 70 million people in the US — sleep is the often unattainable magic word.

So what’s the deal with sleep? Why do we need it? How does it impact us? How can we improve it? Here’s the ultimate guide to sleep — how you can sleep soundly, optimize your performance, and achieve true circadian health.

An epidemic of sleeplessness

According to the CDC, adults need at least seven hours of sleep per night for optimal health and wellbeing. …


Especially if it’s followed by guilt

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Thanksgiving. A beautiful time of the year. We tell our family we love them and share what we’re grateful for, as we sit around a big turkey. Wholesome. But for many, Thanksgiving can be a time of pressure, regret, and guilt. Largely due to the heavy emphasis on food. This is particularly true for those who struggle with overeating or binge eating behavior.

Here’s some advice to you guys from a nutritionist and former binge eater.

The difference between binge eating disorder and binge eating


Nutritional factors that are more important than caloric density

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You may have heard the phrase you are what you eat but seriously — you actually are what you eat. The average adult loses roughly 300 billion cells every day. Your body is constantly renewing itself, using the fuel provided from your diet.

Your diet affects your ability to function, as well as your weight, mood, skin, energy levels, and practically everything else in the body. This is due to the close connection between your diet and hormones.

The diet industry always reduces food to its caloric density. But there is so much more happening when you eat something, than…

Emilina Lomas

Nutritionist turned health writer, working freelance from Orange County, California.

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